A Wired-ban talaltam a hagyomanyos kornyezetvedoknek gondolom enyhen
szolva provokativ, de erdekes cikket. Mit szoltok hozza?

"The Doomslayer
The environment is going to hell, and human life is doomed to only get
worse, right?
Wrong. Conventional wisdom, meet Julian Simon, the Doomslayer."

http://wwww.wired.com/wired/5.02/features/ffsimon.html

Haliho!

Nem tud valaki egy bizonyos Tauron Bevetesi csoportrol? Kornyezetvedelmi
csoport voltak, amig fel nem szamoltak oket uj termeszetvedelmi torveny
hianyaban. Egy ismerosom a csoport tagja volt es csomo mindent mesel, ami
erdekes, de o csak a dolog legveget ismeri...
Pitypalatty!
Botond
tyutyu
mailto: 

Hello...

   If you wish more information, click down.
   http://www.mlmall.com/cdexpress/ventura.asm                 
                        
   Good luck..
   Bye...

THE ADS TELL THE STORY OF THE UNIVERSE

You don't expect an unsettling indictment of modern advertising to crop up in a
book about the birth of the universe.  But there it is, right in the middle of
the second chapter of physicist Brian Swimme's new book "The Hidden Heart of
the Cosmos."

Swimme describes how children have historically learned their place in the
world.  "For as long as three hundred thousand years, humans have huddled
together in the night to ponder and to celebrate the mysteries of the
universe....  Around the fire of the African plains, in the caves of the
European forests, under the brilliant sky of the Australian land mass, in the
long houses of North America.  There the people told the sacred stories of how
the world came to be, of what the human brings into the universe, and of what
it takes to live a noble life."

Then suddenly we lurch into the present.  "Where are we initiated into the
universe?...  The cave has been replaced with the television room and the chant
with the advertisement....  Before a child enters first grade science class,
and before entering in any real way into our religious ceremonies, a child will
have soaked in thirty thousand advertisements.  The time our teenagers spend
absorbing ads is more than their total stay in high school.  None of us feels
very good about this, but for the most part we just ignore it....  We learned
to accept it so long ago we hardly ever think about it any more.

"But imagine how different we would feel if we heard about a country that
programmed its citizenry ... in such a manner.  In fact it was just such
accounts concerning the leaders of the former Soviet Union that outraged us for
decades, the thought that they would take young children and subject them to
brainwashing ..., removing their natural feelings for their parents or for God
or for the truth of history, and replacing these with the assumptions necessary
for their dictatorship to continue its oppressive domination.

"Immersed in the religion of consumerism, we are unable to take such
comparisons seriously.  We tell ourselves soothing cliches, such as the obvious
fact that television ads are not put on by any political dictatorship....  The
advertisers are not some bad persons with evil designs.  They're just doing
their job....
"But at a deeper level ... it's not just that the rushing river of
advertisements determines the sorts of shoes our children desire, the sorts of
clothes and toys and games and sugar cereals that they must have.  It's not
just the unhappiness they are left with whenever they cannot have such
commodities....  All of this is of great concern, but the point I wish to focus
on here has to do with the question of how we are initiated into a world."

Reading this, I suddenly knew the reason why the background noise of
advertising sets up a grinding resentment in me so profound that I never dare
quite look at it.

"Advertisements are where our children receive ... their basic grasp of the
world's meaning, which amounts to their primary religious faith, though
unrecognized as such....  When one compares the pitiful efforts we employ for
moral development with the colossal and frenzied energies we pour into
advertising, it is like comparing a high school football game with World War
II.  Nothing that happens in one hour on the weekend makes the slightest dent
in the strategic bombing taking place day and night fifty-two weeks of the
year.

"It's a simple cosmology, told with great effect and delivered a billion times
each day: (following in ital. in original) human exist to work at jobs, to earn
money, to get stuff (end ital.)....  The ideal is not Jesus or Socrates. 
Forget all about Rachel Carson or Confucius or Martin Luther King, Jr. and all
their suffering and love and wisdom.  In the propaganda of the ad the ideal
people ... are relaxed and carefree -- drinking Pepsis around a pool --
unencumbered by powerful ideas concerning the nature of goodness, undisturbed
by visions of suffering that could be relieved if humans were committed to
justice....  The ultimate meaning for human existence is getting all this
stuff.  And the meaning of the Earth?  Premanufactured consumer stuff.

"The fact that consumerism has become the dominant world faith is largely
invisible to us, so it is helpful to understand clearly that to hand our
children over to the consumer culture is to place them in the care of the
planet's most sophisticated religious preachers.  If those bizarre cults we
read about in the papers used even one-tenth of one percent of the dazzling
deceit of our advertisers, they would be hounded by the federal justice
department and thrown into jail straightaway.  But ... we are so blinded by the
all-encompassing propaganda we never think to confront the advertisers and
demand they cease.  On the contrary, as if cult members ourselves, we pay them
lucrative salaries and hand over our children in the bargain."

Strong words.  Strong enough to provoke angry reactions, as attacks on a
central culture always do.  We make fun of ads, criticize them, complain about
them, but we do so at a shallow level.  We don't question the worldview they
imbue in us, or their right to do so.  We come up with a hundred explanations
for our society's discontent, our failing morality, our children's attraction
to drugs or violence or irresponsible sexuality.  We blame everything except
the powerful, enticing information stream that bathes us from birth.

Swimme's book is not about advertising.  It is about another story we might
tell our children, a story large enough to include both the Big Bang and a
magnificent God.  If our kids heard it, instead of hundreds of thousands of ads
-- if we had heard it when we were kids -- we would be living in an utterly
amazing world.

(Donella H. Meadows is an adjunct professor of environmental studies at
Dartmouth College.)

A GAIA Sajtoszemlebol. Elerheto: http://www.rec.hu/fok/gaia/gaia.htm

Kornyesz 336, 1997. marcius 7. Donella Meadows: WHAT'S WRONG WITH THE
SCHOOLS? (Mi a baj az iskolakkal?) Visszaemlekezem ra,  hogy
gyerekkoromban egy kozepnyugati varosban az iskola allt a kozossegi
elet kozpontjaban. Mindenki ott volt a hangversenyeken es a
kosarlabda-merkozeseken. A tanarokat a kozosseg tisztessegesen fizette
es megbecsulte. Az akkori, a mainal szegenyebb  adofizetok, buszkek
voltak az iskolara es morgas nelkul tamogattak azt. Az iskolaban
megtanultam szorozni es osztani, szaxofonon jatszani, megszerettem az
olvasast es a tanulast. Bizonyara ugy tudom kifejezni a halamat, hogy
tamogatom a nagy iskolakat a kovetkezo nemzedek szamara. Valamilyen ok
miatt azonban mostanaban mar nem szoktak igy cselekedni. John Taylor
Gatto szerint a harmincas evekben a katonanak bevonulok 98%-a tudott
irni es olvasni. A 2. vilaghaboruban 96%, 1950-ben a koreai haboru
alatt  81%, a hetvenes evekben, a vietnami haborus katonaknak csak 
73%-a volt e kepesseg birtokaban. Ez nem csak a katonak kozott volt
igy. 1940-ben a feher lakossag 4%-a volt irastudatlan, a negerek20%-a.
Most ezen aranyok 17% es 44%: negyszer-ketszer magasabb. Miert? Gatto
ugy veli, hogy A GAZDAGOK NEM CSAK ALTALABAN NEHEZTELNEK AZ
ADOFIZETESRE, FOLEG A TOMEGOKTATAS ELLENSEGEI. NEM-KERDEZO, NEM-
GONDOLKODO POLGAROKAT SZERETNENEK, AKIK CSAK ARRA ALKALMASAK, HOGY AZ
IPAR GEPEZETEN BELUL ELVEGEZZEK A MUNKAJUKAT. Itt vannak azok, akik
azt allitjak, hogy az iskolakat elfoglaljak a bevandorlok, akik nem is
akarnak iskolaba jarni es talan genetikailag is alkalmatlanok ra.
(Ezzel a rasszista ervvel szembeszallva Gatto ramutat, hogy Jamaika
neger lakossaganak 98.5%-a irastudo, ami joval kedvezobb, mint az EA
feher lakossaganak aranya.) A jelenseg okairol ilyeneket mondanak: A
lusta, kapzsi, szakszervezetben tomorult  tanarok romboltak le az
iskolakat. - A kozigazgatas es a szabalyozas az oka. - Tul keves a
penz. - Tul keves a fegyelem. - Nem imadkozunk; itt van a televizio; 
a kormany elrontotta ezt, akar a tobbi dolgot. Barmi is az elmeletunk,
mindnyajan tudjuk, hogy az oktatas hanyatlasa valos es fontos dolog.
Egy nemzet, amelyik nem fejleszti a fiatal emberek tudatat, az
hanyatlo orvenybe kerul. Minden nemzedek kevesbe tanult, kevesbe
akarja tamogatni az oktatast es egyre kevesbe kepes erre. Ezen a
ponton a szerkeszto szerint mar elo kellene allni a kerdes
Megoldasaval, de nem tudom a Megoldast, es az emlitettek  sem
gyakoroltak ram mely benyomast.  Nem hiszem, hogy segitene az iskolak
allamositasa, sem a  kozponttol valo teljes fuggetlenedes, vagy a
maganositas. A penz onmagaban nem biztositja a kituno oktatast, de az
ketsegtelenul megsinyli a rossz epuleteket, a kezikonyvek hianyzo
oldalait, a tehetseges tanarok jobb munka remenyeben valo tavozasat. A
minden osztalyteremben ott levo szamitogepek  lehetnek a tanulas, de a
 halozaton valo esztelen keresgeles eszkozei is. Egyes uj
iskolatipusok a gazdag gyerekeknek kedveznek es Clinton egysegesitett
vizsgarendszere  rateheti a gyerekekre a vesztesek belyeget. Egykor
voltak, s egyes helyeken ma is vannak jo iskolaink ilyen trukkok
nelkul. Ezek az uj gondolatok reszletkerdesekkel foglalkoznak. Csak
akkor segitenenek, ha az rendszer  megfelelo lenne. Az azonban rossz.
A gyerekkoromban mindenki szamara nyilvanvalo volt az iskolak kozos
felelossege es elsobbsege. Mindenki el volt kotelezve - nem a sajat,
hanem az osszes gyerek irant. Ugy nottem fel, hogy mindenki komolyan
vette az iskolazasomat - szuleim, tanitoim, a szomszedsag - nekem
magamnak is komolyan kellett azt vennem. A neveles szent szerzodest
jelentett. A kozosseg szamara a jo iskola minden masnal fontosabb
volt. . Azsiaban ma igy gondolkodnak. Azonban most, bar sokkal
gazdagabbak vagyunk, mint amikor  gyerek voltam, kevesebb is a gyerek,
kevesebb a bevandorlo, allandoan arrol hallunk,  hogy a kozosseg
rovasara ragaszkodnunk kell az egyenisegunkhoz. Hallgatunk azokra a
szulokre, akik azt kepzelik, hogy a gyerekeik sikeresek lehetnek olyan
nemzet tagjaikent, amelyben mas gyerekek kudarcot vallnak. Olyan
emberekre, akik azt kepzelik, hogy a penz valosabb dolog a tudatnal.
Olyanokra, akik tele felelemerzessel inkabb adnak penzt a bortonokre,
mint az iskolakra. Ezek az emberek kisebbsegben vannak, de vonzodnak a
hatalomhoz, a penzhez es a mikrofonokhoz. Szivesen kell adnunk penzt
az iskolakra es biztositanunk kell a penz bolcs folhasznalasat.  Eppen
ugy a partjat kell fognunk a masok gyerekenek, mint a sajatunknak.
Tamogatni kell a tanarokat es nem bunbakot keresni bennuk. Legalabb
annyira kell torodnunk az iskolainkkal, mint a fegyverkezesunkkel. Pi.
(Pi.: Kerdem: nem arrol van-e szo, hogy a leggazdagabbak szamara van
jo iskola, a kozepretegek szamara mar csak gyenge?)